Cosmetics

Park Aesthetics

META ADS

PRINT ASSETS

CREATIVE STRATEGY

RETARGETING

CONVERSION TRACKING

META ADS PRINT ASSETS CREATIVE STRATEGY RETARGETING CONVERSION TRACKING

AT A GLANCE

2+

Years Working

Together

4x

Average ROAS

Organic Only

34+

Purchases

Generated

2.13x

ROAS After

DRLN

THE SITUATION

THEY WERE RUNNING ADS.
THEY WEREN’T SCALING.

Before partnering with DRLN, Park Aesthetics had already experimented with Meta ads, but the strategy lacked the structure and tracking needed to generate predictable growth.

Conversions and ROI were difficult to properly measure. Winning creatives weren’t being identified consistently. Budget allocation lacked direction. And without the right systems in place, scaling became almost impossible.

They didn’t need more ads. They needed a smarter approach behind them.

WHAT WE FOUND

THE GAP

Tracking: Conversions and ROI were not being tracked properly
Scaling: No clear framework for increasing spend confidently.
Creative testing: No structured A/B testing process to identify winners
Audience Strategy: Broad targeting and retargeting opportunities were underutilized
Performance Clarity: No reliable system for measuring what was actually driving purchases

OUR APPROACH

ONE PRACTICE. BUILT TO SCALE PERFORMANCE.

Instead of running disconnected campaigns, we implemented a layered Meta ads strategy designed to improve tracking, identify winning creatives, and generate more efficient conversions.

01

start with broad targeting
Immediately, we shifted to a broader targeting strategy and allocated budget based on the audiences most likely to convert.
02

implement a/b testing
We tested multiple creative concepts, visuals, hooks, and offers so we could quickly identify what the audience responded to most.
03

scaling what works
Once enough conversion data was collected, we scaled winning campaigns based on ROAS and purchase behavior.
04

meta ads, google ads & seo
A connected strategy across Meta Ads, Google Ads, and SEO designed to increase visibility, capture high-intent leads, and drive scalable growth.
05

build a retargeting system

We implemented a strategic retargeting layer focused on converting warm audiences already familiar with the brand.

01 — META ADS STRATEGY

BETTER TRACKING.

BETTER decisions.

We built a system that gave meta real data to optimize against.

The biggest issue wasn’t the ad platform itself. It was the lack of strategic infrastructure behind it.

From targeting structure to creative testing, every part of the campaign strategy was rebuilt with scalability in mind.

BEFORE

Difficulty tracking conversions and ROI
No clear scaling strategy
Limited creative testing
Underdeveloped retargeting approach

AFTER

Structured broad targeting campaigns
Consistent A/B testing framework
Strategic retargeting implementation
Clearer conversion visibility and purchase tracking

02 — CREATIVE STRATEGY

creative is the variable.

TESTING FINDS THE WINNER.

Strong Meta performance depends on creative variation. We built a system designed around testing different visual styles, messaging angles, and campaign concepts to identify what actually converts.

WHAT WE TESTED

Before & after creative
Glass skin campaigns
Subtle enhancement messaging
Offer-focused campaigns

This allowed us to continuously optimize campaigns based on real audience behavior rather than assumptions

03 — SOCIAL MEDIA MANAGEMENT

VISIBILITY WITHOUT IDENTITY IS JUST NOISE. WE GAVE THEM both

When we took over Kowboy’s Instagram, there was no system. Just occasional job photos, no brand voice, no strategy, and no reason to stop scrolling.

We built a content ecosystem around the brand: educational FAQs, team and culture, before and afters, community content, and high-performing reels, all tied together visually.

BEFORE

652 followers, no content strategy
Random job photos, no brand aesthetic
No measurable reach or engagement
Indistinguishable from any other fence company

AFTER

1,031 followers — +58% organic growth
Weekly views up to 18,000+ with zero paid spend
400–1,000+ new accounts reached every week
Content pillars: FAQs, team, showcases, reels

04 — GOOGLE ADS COACHING

SPENDING MORE ISN'T A STRATEGY. NEITHER IS flying blind.

This is where the most critical — and most expensive — problems were hiding. Kowboy Fence had been running Google Ads for years. The spend was significant. The return was unmeasurable, because nothing was set up to measure it.

- Separate Google Ads accounts for each location with no shared data
- Nashville's primary campaign was a single Performance Max with no hierarchy, no way to isolate what was performing
- No conversion tracking for calls, forms, or bookings
- Ads being shut down by Google because location phone numbers didn't match their Google Business Profiles
- When traffic dropped, the response was to spend more with no data to justify it
We worked directly with their in-house team through 10 coaching sessions to rebuild the system the right way.
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THE FULL PICTURE

MARKETING BUILT TO PERFORM

Most agencies operate in silos. Social doesn’t think about search, ads ignore the website, and no one owns the outcome. For Kowboy Fence, we built a system where every channel works together and every improvement compounds.

branding anchors everything

A bold, consistent identity that makes every other channel more credible — from the first Google impression to the Instagram follow to the site visit that converts.
website converts the traffic

Real photography, sharp copy, instant pricing, and multiple booking paths. Every ad dollar hits a page built to turn visitors into leads.
social builds the authority

18,000+ weekly views. 400–1,000 new accounts reached per week. A feed that makes Kowboy look like the obvious choice before anyone even gets a quote.
Email Marketing & Automation

Retention that works behind the scenes. We build thoughtful email systems that nurture leads, strengthen customer relationships, and increase lifetime value.