Cosmetics
PARK AESTHETICS
META ADS
PRINT ASSETS
CREATIVE STRATEGY
RETARGETING
CONVERSION TRACKING
META ADS PRINT ASSETS CREATIVE STRATEGY RETARGETING CONVERSION TRACKING
AT A GLANCE
2+
Years Working
Together
4x
Average ROAS
Organic Only
34+
Purchases
Generated
2.13x
ROAS After
DRLN
THE SITUATION
THEY WERE RUNNING ADS.
THEY WEREN’T SCALING.
Before partnering with DRLN, Park Aesthetics had already experimented with Meta ads, but the strategy lacked the structure and tracking needed to generate predictable growth.
Conversions and ROI were difficult to properly measure. Winning creatives weren’t being identified consistently. Budget allocation lacked direction. And without the right systems in place, scaling became almost impossible.
They didn’t need more ads. They needed a smarter approach behind them.
Tracking: Conversions and ROI were not being tracked properly
Scaling: No clear framework for increasing spend confidently.
Creative testing: No structured A/B testing process to identify winners
Audience Strategy: Broad targeting and retargeting opportunities were underutilized
Performance Clarity: No reliable system for measuring what was actually driving purchases
WHAT WE FOUND
THE GAP
OUR APPROACH
ONE PRACTICE. BUILT TO SCALE PERFORMANCE.
Instead of running disconnected campaigns, we implemented a layered Meta ads strategy designed to improve tracking, identify winning creatives, and generate more efficient conversions.
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01
start with broad targeting
Immediately, we shifted to a broader targeting strategy and allocated budget based on the audiences most likely to convert.
-
02
implement a/b testing
We tested multiple creative concepts, visuals, hooks, and offers so we could quickly identify what the audience responded to most.
-
03
scaling what works
Once enough conversion data was collected, we scaled winning campaigns based on ROAS and purchase behavior.
-
04
meta ads, google ads & seo
A connected strategy across Meta Ads, Google Ads, and SEO designed to increase visibility, capture high-intent leads, and drive scalable growth.
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05
build a retargeting system
We implemented a strategic retargeting layer focused on converting warm audiences already familiar with the brand.
01 — META ADS STRATEGY
better tracking. better decisions.
WE BUILT A SYSTEM THAT GAVE META REAL DATA TO OPTIMIZE AGAINST.
The biggest issue wasn’t the ad platform itself. It was the lack of strategic infrastructure behind it.
From targeting structure to creative testing, every part of the campaign strategy was rebuilt with scalability in mind.
BEFORE
Difficulty tracking conversions and ROI
No clear scaling strategy
Limited creative testing
Underdeveloped retargeting approach
AFTER
Structured broad targeting campaigns
Consistent A/B testing framework
Strategic retargeting implementation
Clearer conversion visibility and purchase tracking
RESULTS
15x
ROAS on
Sale Campaigns
4x
Average
ROAS
100
Purchases
Generated After DRLN
02 — CREATIVE STRATEGY
creative is the variable.
TESTING FINDS THE WINNER.
Strong Meta performance depends on creative variation. We built a system designed around testing different visual styles, messaging angles, and campaign concepts to identify what actually converts.
WHAT WE TESTED
Before & after creative
Glass skin campaigns
Subtle enhancement messaging
Offer-focused campaigns
This allowed us to continuously optimize campaigns based on real audience behavior rather than assumptions
03 — GOOGLE ADS, SEO & SCALING
CAPTURE DEMAND. STAY VISIBLE. KEEP growing.
As Park Aesthetics continued to grow, the focus shifted from simply generating awareness to building a system that could capture high-intent patients at every stage of the search journey. We expanded their strategy beyond Meta Ads by launching Google Ads campaigns designed to reach patients actively searching for treatments and providers in their area, helping the practice stay competitive in an increasingly crowded market.
Alongside paid search, we implemented a long-term SEO strategy focused on strengthening discoverability across Google, local search, and emerging AI-powered platforms. The goal was not just higher rankings, but making sure Park Aesthetics stayed visible as they introduced new services, expanded treatment offerings, and continued growing their authority in the market. We also developed dedicated landing pages to support both SEO and ad performance, creating conversion-focused destinations tailored to specific treatments and search intent.
The strategy combined paid acquisition with organic visibility, so every channel worked together to drive sustainable growth.
WHAT WE DID
Google Ads campaigns targeting high-purchase-intent searches
SEO strategy focused on long-term visibility and local authority
Landing pages built to support both ad conversions and organic rankings
Optimizations across Google Business Profile, keyword rankings, and website authority
Expanded visibility across Google, maps, ChatGPT, Perplexity, and AI-driven search experiences
04 — THE RESULTS
The difference wasn’t more spending.
IT WAS BETTER STRATEGY.
Before DRLN, campaigns struggled to generate meaningful purchase returns.
After implementing a structured strategy, optimized targeting, and a creative testing system, campaign performance improved significantly across purchases and ROAS.
The campaigns now have the data, infrastructure, and creative system needed to continue scaling efficiently.
-
1–2 purchases
ROAS under 0.20
-
26–34 purchases
ROAS as high as 10.83X
THE FULL PICTURE
MARKETING BUILT TO PERFORM.
Most brands don’t struggle because Meta ads “don’t work.” They struggle because the strategy behind the ads isn’t built correctly. For Park Aesthetics, we implemented a structured Meta system where targeting, testing, creative, and retargeting all work together.
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Targeting builds wider reach
A broad audience strategy designed to feed the algorithm quality data.
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creative drives performance
Consistent testing framework to identify winning campaigns faster.
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Retargeting drives action
Warm audiences are nurtured back into the purchase journey.
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Data drives smarter scaling
ROAS-based optimization that allows campaigns to scale confidently.
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