MEDICAL AESTHETICS & PLASTIC SURGERY · NASHVILLE, TN · 6-12 Months
NASHVILLE COSMETIC SURGERY / THE SKIN LOUNGE
SOCIAL MEDIA
PRINT ASSETS
SKINCARE STORE
NEWSLETTER
META ADS
SOCIAL MEDIA PRINT ASSETS SKINCARE STORE NEWSLETTER META ADS
AT A GLANCE
33k+
Peak Weekly Views
Organic Only
48k+
Meta Ad Impressions
< 1 Month
$1.46
Avg Cost Per Click
Meta Ads
5
Services Delivered
Under 12 Months
THE SITUATION
AN ESTABLISHED PRACTICE THAT NEEDED ITS DIGITAL PRESENCE TO CATCH UP.
Nashville Cosmetic Surgery, led by board-certified plastic surgeon Dr. Don Griffin, had already built a respected reputation in Nashville through exceptional patient outcomes, luxury patient care, and a full-service approach spanning surgical procedures, The Skin Lounge, and physician-grade skincare.
But while the practice itself was well established, the digital presence no longer reflected the authority they had built over the years.
Their social media lacked consistency and strategy. Their email audience had become underutilized. Search visibility had started slipping behind competitors. Their skincare store lacked a curated buying experience. Paid advertising infrastructure was virtually nonexistent. And there was no connected marketing system tying the entire patient journey together.
The goal was not to reinvent the brand. It was to modernize and reconnect every digital touchpoint so the online experience matched the quality and reputation patients already associated with NCS.
WHAT WE FOUND
THE GAP
Social media: Active but inconsistent — no visual identity, no content strategy, no clear brand voice
Skincare store: Products existed but no curated sets, no campaign to drive product sales
Print materials: No cohesive in-clinic assets connecting physical touchpoints to digital channels
Patient comms: No regular newsletter keeping patients engaged between visits
Paid social: Zero Meta ads infrastructure — no campaigns, no creative, no data
Email Marketing: Large subscriber list with untapped engagement potential
SEO & Search Visibility: Declining visibility across Google and local search
OUR APPROACH
ONE PRACTICE. EVERY CHANNEL WORKING TOGETHER.
We built a connected marketing ecosystem designed to strengthen awareness, improve discoverability, and create a more modern patient experience across every stage of the journey.
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01
establish a social presence worth following
A cohesive content system built around NCS's brand — educational, credible, and visually consistent with the luxury aesthetic of the practice.
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02
build print assets that convert in-clinic
On-brand materials that bridge the gap between the in-person experience and digital channels — designed to drive product sales and patient education.
-
03
launch curated skincare sets
Structured the store around a '4 steps in under 4 minutes' concept — turning individual products into easy-to-purchase routines for new and existing patients.
-
04
create a monthly newsletter
A consistent touchpoint keeping patients informed about new treatments, seasonal promotions, skincare tips, and practice news — turning the email list into an active revenue channel.
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05
launch meta ads
Built and launched a paid social strategy from scratch — 10 creatives across treatments and skincare — generating immediate impressions, clicks, and purchases out of the gate.
01 — SOCIAL MEDIA MANAGEMENT
they were posting. they weren't connecting.
WE BUILT A FEED THAT EARNS TRUST.
NCS had an Instagram presence when we came on board, but it lacked the visual consistency and content strategy that a premium practice deserves. Posts were sporadic, the aesthetic was inconsistent, and there was no clear voice tying it all together.
We rebuilt their content system from the ground up — establishing a refined, muted aesthetic that matches their dark green and gold brand identity, and building content pillars that reflect the depth of their practice: treatment education, team culture, before/afters, procedure spotlights, and patient-focused storytelling.
BEFORE
Inconsistent visual style — mixed tones, random overlays
Cluttered promotional graphics, no clear hierarchy
No defined content pillars or posting cadence
No brand voice — could have been any aesthetics practice
AFTER
Clean, elevated aesthetic — soft neutrals, consistent lighting
Professional photography, branded graphics, polished reels
Clear content mix: education, team, procedures, before/afters
Organized highlights: Staff, Testimonials, FAQs, BBL, Tips + Tricks
RESULTS
33k+
Peak Weekly Views
Organic Only
4,900+
Followers
and Growing
10+
Content Pillars
Consistently Executed
02 — PRINT ASSETS
in-clinic touchpoints matter.
EVERY PATIENT INTERACTION IS A MARKETING MOMENT.
We designed on-brand print materials that extend the NCS experience beyond the chair — bridging the gap between an in-person visit and ongoing digital engagement.
The flagship piece is a '4 steps in under 4 minutes' skincare card and QR flier, designed in two colorways matching NCS's dark green and gold brand identity. The card walks patients through their recommended AM and PM skincare routine — featuring NCS's own Skin Lounge product line — while the QR code drives them directly to the online store to purchase.
Key Upgrades:
Skincare routine card — AM/PM steps featuring NCS Skin Lounge products
QR code flier in two brand colorways (dark green and cream) driving to the online store
Designed to match the elevated NCS brand: serif typography, gold border detailing, NCS monogram
In-clinic distribution creates an offline-to-online product conversion pathway
03 — SKINCARE STORE & PRODUCT SETS
great products deserve a great buying experience.
WE TURNED THE STORE INTO A REVENUE ENGINE.
NCS's Skin Lounge carries physician-grade skincare from brands like EltaMD, Obagi, Revision, Pavise, and their own in-house line. The products were there. What was missing was a curated way for patients to buy them — especially online.
We structured the store around the '4 steps in under 4 minutes' concept — a simple, doctor-approved routine framework that makes it easy for any patient to know exactly what to buy and why. We built out three-tiered skincare sets: The Foundations, The Signature, and The Ultimate.
We also added Men's Essentials and Women's Essentials collections, a gift card offering, and a skin quiz — turning the store from a product list into a full patient acquisition and retention tool.
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01
THE FOUNDATIONS
Entry-level essentials for patients starting a physician-grade routine
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02
THE SIGNATURE
A more complete routine for patients ready to level up their skincare
-
03
THE ULTIMATE
The full NCS protocol — comprehensive care for committed skin patients
04 — MONTHLY NEWSLETTER
your patient list is your most valuable asset.
WE MADE SURE YOU WERE USING IT.
Between visits, patients go quiet — and so do most practices. We launched a monthly newsletter for NCS that keeps their patient community engaged, informed, and reminded of why they chose NCS in the first place.
Each issue covers a mix of seasonal treatment highlights, new product or service launches, educational skincare content, and practice updates — all in NCS's refined brand voice.
It's not a promotional blast. It's a value-add touchpoint that keeps the practice top of mind when a patient is ready to book their next appointment or buy their next skincare product.
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Monthly cadence — consistent, predictable communication with the patient base
Content mix: seasonal promotions, treatment education, new launches, skincare tips
Aligned with the NCS brand voice: informed, elegant, patient-centered
Designed to drive both consultation requests and online skincare purchases
05 — META ADS
less than one month in.
ALREADY PERFORMING.
We built and launched NCS's entire paid social infrastructure from scratch — creative strategy, campaign structure, and ad production across five treatment and skincare categories. In less than one month, the results speak for themselves.
The Botox video hit a 3.99% CTR — more than double the medical aesthetics industry average. The laser campaign generated a 2.34X ROAS on just $87 in spend. The skincare catalog drove 13 adds to cart and 2 purchases in the first weeks of running.
This is a newly launched account with a modest budget. The infrastructure is built, the creative is tested, and the data is now feeding the algorithm. The results from here only compound.
RESULTS
48k+
Impressions under
1 Month
$1.46
AVG CPC
Efficent for medical aesthetics
2.34x
ROAS
on Laser Campaign
THE FULL PICTURE
MARKETING BUILT TO PERFORM.
Most agencies own one channel. NCS now has five working together — and in under 12 months, every piece of the system is live, on-brand, and producing results.
Social builds credibility. Print converts in-clinic visits into product sales. The store makes buying easy. The newsletter keeps patients engaged between visits. And Meta ads bring new patients in the door. Every channel feeds the next.
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social builds credibility
33K+ weekly views. A refined feed that looks and feels like a premium Nashville practice — educating patients and earning trust before they ever book.
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print converts in-clinic
QR-enabled skincare cards turn every patient visit into a product opportunity — driving them from the chair to the online store with a simple, elegant handoff.
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easy shopping
Curated sets, a clear routine framework, and Men's and Women's collections make it simple for any patient to know exactly what to buy — and buy it now.
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ads bring new patients in
$1.46 avg CPC. 48K+ impressions. 2.34X ROAS on lasers in week one. The infrastructure is built and the data is compounding — the best results are still ahead.
make a move with us
READY FOR MARKETING THAT FEELS ALIGNED, STRATEGIC, AND BUILT FOR GROWTH?
We’ll take a close look at what’s working, what’s not, and where the real opportunities are.